NOT JUST ANOTHER SALES SHEET
CREATIVE PROBLEMS ARE THE BEST PROBLEMS
CREATIVE PROBLEMS ARE THE BEST PROBLEMS
Make it stand out.
Effective sales tools go far beyond the standard sheet. I specialize in developing unique, engaging ways to tell a brand's story and bring standout retail items to life while working creatively within real-world budget constraints. When custom tap handles weren't in the budget, I re-skinned existing ones with precision-cut vinyl, achieving a polished, branded look at a fraction of the cost. When my sales team wanted to make a statement with their arcade unit, I wrapped it entirely and branded it as ODYSSEY, transforming an overlooked asset into a compelling brand moment.
I LIKE WHEN THINGS ARE IN TENTS
Waking up to a sweeping view from your tent. The kind of summer nights that stretch on forever, spent around a fire with your favorite people. That soul-restoring feeling only a great camping trip can give you. That is exactly what I wanted to convey with this this package design. And apparently it's working: more than once, a stranger in the grocery store checkout line has told me they picked it up simply because the packaging spoke to them.
TELL A STORY WITH FRIENDS
Partnerships are at the core of what made Two Beers Brewing special. We teamed up with WTA, Deception Pass Parks Foundation, and SeaDoc Society to tell a broader story. As Digital Marketing Coordinator I worked hard to support and maintain those relationships and we proudly supported them with our packaging.
GIVE THEM WHAT THEY NEED
When Seattle Cider Co. made the decision to transition from 16oz 4-packs to 12oz 6-packs, we navigated the complete format change seamlessly. Beyond the structural shift, we took the opportunity to reimagine the packaging itself — implementing clear visual differentiators that bring the most critical consumer information to the forefront, exactly where it needs to be.
BE AN ICON
I developed a system of clear, concise icons that relay essential consumer information quickly and intuitively. The goal was to make the most important details immediately accessible, so shoppers don't have to dig through dense text to understand what they're looking at. Every icon was refined until it could do that job in a single, recognizable glance.
TAKE AN IDEA AND RUN WITH IT
SMALL UPDATES AND NEW COLORWAYS
A LITTLE SPOT GLOSS GOES A LONG WAY
ADVENTURE THEN CIDER
Adventure Then Cider is an evergreen campaign built around a universal truth; the restless, adventurous spirit lives in all of us. Adventure looks different for everyone, and that is precisely the point. Seattle Cider's message is designed to meet people exactly where they are, honoring every individual's unique sense of exploration and rewarding them at the end of the journey with a lineup of ciders as diverse and varied as the adventures that inspired them. At the heart of this campaign is a deep commitment to inclusivity, a genuine belief that everyone belongs, and that cider, much like adventure itself, is for everyone.
CUSTOM SOLUTIONS
There are moments when stock imagery simply won't do. When a project demands something original, custom, and crafted with the care of a true work of art. Whether the goal is to establish an entirely new visual identity or to seamlessly match the style of a former artist, the work requires more than technical execution. This is what distinguishes a Graphic Designer from a Graphic Artist. Where an artist works within their own style, a skilled Designer possesses the versatility to adapt their tools, techniques, and creative instincts to match virtually any aesthetic, delivering something that feels both authentic and entirely intentional.
